Chaps Launches its First Store in Shanghai, China
(November, 2015, Shanghai, China) Chaps, an iconic American brand with a carefree, timeless spirit, expands its retail presence to China, launching its first flagship store in China at Middle Huai Hai Road, Shanghai, a shopping landmark in Shanghai. The officiating guests of the opening ceremony included Richard Sementilli, Senior Vice President, International Business Development of Ralph Lauren, Willie Tan, CEO of Luen Thai Enterprises and Jason Tan, General Manager of Luen Thai Retail Holdings respectively.Media as well as fashionistas of the industry also joined the ceremony.
Chaps was launched in 1978. Over years of development, the brand’s sales channels have expanded worldwide to include the United States, Europe, Asia and the Middle East, offering products ranging from men’s, women’s and children’s apparel to home furnishings. Chaps achieved tremendous success in recent years with strong retail sales in the United States.
The new Chaps flagship store is located at No. 815 Middle Huaihai Road, inhabiting 150 square meters and covering two sales floors. In addition to an impressive, large window, the interior walls are white, marked with light-colored wood and decorated with American-style furniture and furnishings to create a warm and friendly atmosphere.
Chaps has expanded its national reach into China market, and in Year 2016 Chaps plans to open new stores in 1st tier cities and those major 2nd tier cities in China, and expects to have 90 stores by the end of Year 2016.